I am Paul Janowitz, Founder and CEO of Sentient Services, LP. I am going to use this space for some open dialogues with customers, friends, partners and whoever else happens to be reading this. Those of you that know me, know that I want Sentient to be at the forefront of social responsibility and an amazing place to work, first and foremost. If we do not do this, the business is simply not worth running for me personally. I want clients to work with us for who we are and how we operate before they even consider our portfolio or skill sets.
However: I also want to be profitable, work with large global clients and local clients alike, push the boundaries of technology, develop new products and work within consumer goods, real estate, technology, and other brand centric categories.
As a market researcher first and foremost I see my job as developing better customer experiences by listening. The art and science of market research helps build better products and deliver them to the right market. This I see not as pushing stuff people don’t need, but as actually reducing corporate waste, increasing customer service and delivering more of what works and less of what doesn’t to the market place. I also see our advertising practice as helping those companies that do this the best – our clients that employ market research. So, am I putting lipstick on a pig and trying to make myself feel less like a consumer? Let me know your thoughts.